THE PROBLEM WITH BRICS

In order to effectively counter the Western/NATO alliance that dominates world power, BRICS founding members MUST address basic issues. 

For the planned single currency to have maximum effect, it must go hand in hand with social and cultural changes so as to bring the countries closer together. 

The Western/NATO alliance has dominated the world because of their social and cultural cohesion. Unfortunately BRICS is mismatched in so many aspects. 

(1). Language, Only two of the major members South Africa and India share a language, English. The rest speak different languages which is a significant barrier. 

(2). Immigration, Russia which has the biggest land mass among the members has never had a vibrant immigration policy, China and India on the other hand have huge populations occupying less land and the strain is evident. Russia's population is small compared to their land area but there isn't any sign of them willing to let immigrants in. The Western/NATO alliance has always had a free flow of emigration and immigration. Allowing them to leverage on skilled workers and talent, all for the benefit of their societies. 

(3). Geographical barriers, the bulk of the Western/NATO allies occupy Continental Europe. Save the US. BRICS on the other hand have two major Members on different continents. SA and Brazil. This can be overcome with improved shipping and airline routes. Possibly the easiest hurdle to overcome.

(4). The Old Guard, Putin of Russia, Xi of China, Lula of Brazil, Ramaphosa of South Africa, have been around for far too long, in my opinion a new generation of BRICS leaders would be able to achieve more with new and fresh ideas. The current leaders have old biases and mentalities that are keeping the block from realizing it's full potential.